Augmented Reality in 2023: Predictions for the future of Immersive Technology

Mobile   AR   is  on  the  rise:

Do you know the best thing about AR? It doesn’t always demand special equipment and can be easily integrated with the help of apps and the web, meaning mobile users can easily use and appreciate AR. The extensive usage of smartphones & tablets and added functions through apps and the web are the prime contributors to ARs market growth. In the upcoming years, one can see the popularity of everyday devices delivering unique AR experiences. From geo-location & navigation to entertainment and trying products & services, one can experience these through mobile screens.

Besides, mobile AR can provide consumers with a more immersive shopping experience. As per research conducted in 2022, it is expected that approximately 1+ Billion users will be using AR-enabled smartphones, much more than observed in 2019, which was 0.44 million. As a result, we are likely to see more and more brands leveraging AR mobile-centric marketing and sales campaigns as part of their promotional strategy. That means app developers will likely shift their focus and efforts to this technology and more AR-powered content and applications will be presented in 2023 and the coming years.

Immersive Augmented Reality in Retail through Mobile and Web (WebAR):

WebAR is a modern and engaging approach to advertising. WebAR allows users to experience AR right through their smartphones and camera. With WebAR, users can visualize any object in a 3D format, making it an immersive experience. It’s one of the most engaging ways to attract Internet users. Many businesses have already started using it for their products, but WebAR hasn’t yet reached its true potential. In 2023 one can observe its adaptation to a large extent. If you are a business, it is highly suggested that you advance your user journey through  AR VR service providers and make it more memorable for your customers. From offering live streaming shopping to trying on solutions before purchasing, you can also benefit from AR solutions such as increased customer convenience, brand awareness, client retention, reduced staffing costs, and maximized returns.

Augmented Reality and Artificial Intelligence Integration:

When one or more technologies meet, they are bound to create an impact. AI and AR are examples of technologies that can give users unique experiences. While AR produces a 3D representation of the world and uses visual data to create maps that track movement within it, AI enhances the AR experiences in terms of functionality. As a result, they will help bring forth opportunities one can’t imagine otherwise, like real-time face swapping through the phone, etc. Additionally, the progressive utilization of AI and AR will benefit the enterprise by streamlining the process. Error handling, efficient assembling, and enhancing the manufacturing processes can easily be achieved through AI-assisted AR and Virtual Reality Services . In upcoming years, this combined technology will help businesses scale and get desired benefits in terms of productivity, training, and execution.

AR in the Manufacturing Sector:

Like other sectors, the utilization of AR here is expected to grow. 2023 will be the year wherein the companies will be going to focus on transforming themselves digitally, and AR will be the most powerful tool for this move. Not just because of its appreciative numbers and impressive worth but how implementing AR can make the manufacturing process better and more efficient. Augmented Reality presents many purposes. From product designing to efficiency and overseeing process & staff training, it’s like having a digital eye taking care of all the manufacturing processes in the industry.