Physical and digital are combined to form the term “phygital.” It’s the idea of leveraging technology to create a connection between the virtual and the real worlds by giving users engaging, personalized experiences. To provide a seamless experience between people, places, and things, the phygital metaverse describes next-generation value transfers using sensors, mobile devices, extended reality (XR), and social networks. Even actual objects can be converted into digital assets using metaverse technology.
Implications for the Physical Metaverse
The metaverse is by definition a physical experience in and of itself. The implications for the physical metaverse are immense, even though the field is still young. Online consumer interactions will become increasingly interactive and individualized in the future, fully utilizing the variety of technical capabilities the metaverse has to offer. The boundaries between physical and digital will continue to fuzzer as digital-first initiatives reshape global sectors, leading to new exchanges that reinvent our connection with technology.
The term “phygital” refers to the application of technology to the real world rather than just using it to improve communication. It also has to do with how we relate to it and how it affects society. Businesses of all sizes may connect with customers in novel ways thanks to phygital to build brand equity.