Metaverse Phygital Marketing: How Brands Combine Digital and Physical Experiences
Metaverse Phygital Marketing: How Brands Combine Digital and Physical Experiences Physical and digital are combined to form the term “phygital.” It’s the idea of leveraging technology to create a connection between the virtual and the real worlds by giving users engaging, personalized experiences. To provide a seamless experience between people, places, and things, the phygital …
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