- Use Cases and Applications
VR is predominantly being used in industries that need to provide a completely digitally immersive experience and is making its way into the gaming, aviation, medical, and virtual tours industries at a rapid speed. It also makes a remarkable difference in therapy, education and architectural visualization.
AR has a broader range of applications and has made the unimagined possible for a range of industries that include retail (virtual try ons), navigation (real-time directions), education (interactive textbooks and learning), marketing (augmented packaging, print materials), navigation (augmented GPS) and so on. Additionally, it has revolutionized social media with filters and provides engaging user experiences like never before.
As VR is a completely digitally immersive experience that doesn’t take into consideration the physical elements of the real time environment requires specialized gear like VR headset or goggles. These gears are generally expensive and may not be easily accessible.
AR, on the other hand, is an interactive technological experience that takes into consideration the real-time environment of an individual. It can be easily accessed on smartphones and tablets.
- Development Ecosystem and Expertise
VR App Development Company: For any business that wants to harness the power of VR, it is crucial to partner with a specialized VR app development company. VR app development mostly involves 3D modeling and rendering. These companies possess specialized knowledge in creating immersive environments leveraging technologies like Unity or Unreal Engine.
AR App Development Company: AR app development is mostly about computer vision, object recognition and geolocation. If any industry or business wants to apply the power of AR to provide better functionality and digital experiences, it is crucial to collaborate with an AR app development company. The companies are skilled to blend digital elements with the real-world using technologies like ARkit and ARcore.