What is Datorama and How Does It Help with Marketing Intelligence?
In today’s digital world, organizations use and collect a lot of data from multiple servers like social media, paid advertising, email marketing, and other internet channels to develop their businesses through valuable clients feedbacks. They know that data is an invaluable resource and plays an important role in improving marketing and sales practices. However, collecting, analysing, and utilizing those extensive data can be daunting. Therefore, the Salesforce marketing cloud automation tool – Datorama is used by authorized businesses to unify their marketing data and acquire valuable inferences for their marketing strategies.
What is Datorama?
Datorama, also known as Marketing Cloud Intelligence , is a cloud-based marketing analytics tool that helps businesses analyze data from various sources, such as social media, email marketing, advertising campaigns, etc. It was founded by an Israel-based technology company in 2012, predominantly owned by Katrin Ribant, Efi Cohen, and Rang Sarig. But now it is owned by Salesforce, since 2018.
Datorama is a part of the Salesforce Marketing Cloud, which may interact with other automation tools like Salesforce Marketing Automation Service and Salesforce Marketing Automation Tool Service to build effective marketing campaigns. It gives marketers a bird’s-eye view of their company’s marketing success so they can assess their efforts and make any necessary improvements.
How Data is Helping Out to Forecast?
Transform Data into Future Insights
Capabilities of Datorama
Datorama helps you to combine various marketing sources (KPIs, models, and dimensions) into a single data model and picturise it in classified dashboards. These dashboards are made through InstaBrand, which allows you to coordinate the entire dashboard with your brand information quickly.
This helps in avoiding repeated calculations and creating silly mistakes. It point-outs each marketing source into the data model which helps analysts to work on specific fields, irrespective of their reports. All you have to do is upload your company’s logo, colors, name, charts, data, widgets, and dashboard
How does Datorama help with marketing intelligence?
The Datorama platform helps with marketing intelligence in the following ways:
●Datorama combines data from multiple sources so that businesses can get an overall view of their marketing efforts across all platforms.
●Datorama eyes entirely on marketing sources to acquire information from their databases and agencies.
●Datorama allows businesses to instantly visualize their data, making it simple to identify anomalies, trends, and outliers in their marketing metrics. Customizable dashboards allow businesses to generate data and visualizations that meet their specific requirements.
●Its InstaBrand function saves a lot of time, thereby updating every piece of information on a dashboard all at once.
●It helps you to sail one step ahead of competitors by maximizing ROAS and minimizing CPAS.
●It creates an analyzing environment by testing and updating the information before moving them forward for live reports.
●It helps you create and maintain data and price changes without stepping out from the platform.
●Businesses may anticipate their marketing performance and pinpoint weak spots with the help of Datorama’s predictive analytics features. A business can also work with marketing cloud automation consultants to put these tools to use and improve its marketing strategies.
Schedule a call to know more about Marketing Cloud Intelligence (Datorama) and the cost to create the App.
Datorama Implementation Case Studies
Here mentioned the top 5 Datorama platform usages that are mostly considered for handling various businesses in the platform.
●Handling multiple data sources and data sets: Datorama implements integration methods to collect and filter customer data to the existing data model. This keeps the data stay organized, linked, and easily accessible.
●Consider standard data sources: standard data sources enters easily and effectively into the Datorama platform for easier visualization of performances all over the platforms.
●Create links with the stakeholders: the Datorama platform use AI and ML tools to create an association with multiple stakeholders under one roof. This makes companies show real-time information and insights to their stakeholders.
●Perform scheduled reporting: as all your marketing sources are linked into a single database, you can characterize dashboards for every client. Create and email scheduled reports to store data with every stakeholder.
●Create multiple data visualization platforms: along with Datorama, you can also use any other Salesforce automation solution of the Salesforce Marketing Cloud platform like Tableau CRM or Tableau Server to align marketing data.
●Data management for various brands: Datorama creates multiple workspaces for collaborated brands of your company and sends compiled reports to the holding company.
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Conclusion
Are you considering Datorama for your organization? Take the help of a Marketing cloud automation consultant for Datorama implementation into your company’s database. Your collaboration with the platform’s impressive tools and technologies will help you face market data challenges now and in the near future. Using Datorama will make your life easier and hassle-free as it is.
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