Mobile AR is on the rise:
Do you know the best thing about AR? It doesn’t always demand special equipment and can be easily integrated with the help of apps and the web, meaning mobile users can easily use and appreciate AR. The extensive usage of smartphones & tablets and added functions through apps and the web are the prime contributors to ARs market growth. In the upcoming years, one can see the popularity of everyday devices delivering unique AR experiences. From geo-location & navigation to entertainment and trying products & services, one can experience these through mobile screens.
Besides, mobile AR can provide consumers with a more immersive shopping experience. As per research conducted in 2022, it is expected that approximately 1+ Billion users will be using AR-enabled smartphones, much more than observed in 2019, which was 0.44 million. As a result, we are likely to see more and more brands leveraging AR mobile-centric marketing and sales campaigns as part of their promotional strategy. That means app developers will likely shift their focus and efforts to this technology and more AR-powered content and applications will be presented in 2023 and the coming years.
Immersive Augmented Reality in Retail through Mobile and Web (WebAR):
WebAR is a modern and engaging approach to advertising. WebAR allows users to experience AR right through their smartphones and camera. With WebAR, users can visualize any object in a 3D format, making it an immersive experience. It’s one of the most engaging ways to attract Internet users. Many businesses have already started using it for their products, but WebAR hasn’t yet reached its true potential. In 2023 one can observe its adaptation to a large extent. If you are a business, it is highly suggested that you advance your user journey through AR VR service providers and make it more memorable for your customers. From offering live streaming shopping to trying on solutions before purchasing, you can also benefit from AR solutions such as increased customer convenience, brand awareness, client retention, reduced staffing costs, and maximized returns.