AR and enhanced customer engagement go hand in hand. It enables the business to create unique and real-time experiences for its users/customers. Virtual product trials, enhanced product demonstrations, larger-than-life product demonstrations, and gamified experiences are some of the capabilities that AR has already disrupted.

Increased customer engagement and providing customers with an impeccable experience will always result in increased sales which in turn will improve your revenue. Virtual product trials enable a customer to try the product on themselves or in their living environment. This fosters confident buying behaviour and accelerates the sales process.

AR has found its biggest use case in training and education. It provides an interactive and engaging learning experiences and can be used across industries. Virtual guides, real-time information, and assistance are a few ways that enhance the learning process. Moreover, industries like manufacturing, healthcare, aviation and military are a few areas where AR has made a significant impact with its training and education benefits.

One of the biggest boons of AR is its remote assistance. Irrespective of the geographic location it can aid any number of people. It facilitates experts to guide and support a function by being there in any part of the world. Another challenge that AR has solved is streamlining internal processes and operations. It enables teams to collaborate efficiently, have access to real-time data and remove redundant processes. This in turn has increased productivity and reduced costs significantly.

By embracing AR, businesses can create a very strong foundation and can be more focused on building a business that is led by innovation. They can be ahead in this competitive landscape where even the smallest of innovations can be a differentiation factor. This can help the brand captivate a bigger market share, build a customer-centric brand and customer loyalty.